Shivangi Pandey.

I learned content where it is hardest to fake. My first scripts were for exam-prep channels on YouTube, where a wrong fact is public within the hour and the retention graph names the exact line that lost the audience. That is where I built the habit I still work by: know what a piece is for, ship it, read the numbers, make the next one sharper.

Since then I have worked across the whole content chain. At Physics Wallah I marketed to a national learner base and moved engagement and retention with structured testing. At CashKaro I wrote brand and retention copy across push, WhatsApp, email and in-app, where every line had to earn a click or a sale. At CodeYogi Foundation I built the brand voice and social presence from zero, and I run all of it.

Day to day I set the positioning and the calendar, write the hook and the script, run the lifecycle that brings people back, and read the dashboard that says what worked. I work AI-native: I draft with prompts, automate the repetitive parts, and treat each piece as something to test rather than just publish.